books/.bmad-core/templates/competitor-analysis-tmpl.yaml

# <!-- Powered by BMAD™ Core -->
template:
  id: competitor-analysis-template-v2
  name: Competitive Analysis Report
  version: 2.0
  output:
    format: markdown
    filename: docs/competitor-analysis.md
    title: "Competitive Analysis Report: {{project_product_name}}"

workflow:
  mode: interactive
  elicitation: advanced-elicitation
  custom_elicitation:
    title: "Competitive Analysis Elicitation Actions"
    options:
      - "Deep dive on a specific competitor's strategy"
      - "Analyze competitive dynamics in a specific segment"
      - "War game competitive responses to your moves"
      - "Explore partnership vs. competition scenarios"
      - "Stress test differentiation claims"
      - "Analyze disruption potential (yours or theirs)"
      - "Compare to competition in adjacent markets"
      - "Generate win/loss analysis insights"
      - "If only we had known about [competitor X's plan]..."
      - "Proceed to next section"

sections:
  - id: executive-summary
    title: Executive Summary
    instruction: Provide high-level competitive insights, main threats and opportunities, and recommended strategic actions. Write this section LAST after completing all analysis.

  - id: analysis-scope
    title: Analysis Scope & Methodology
    instruction: This template guides comprehensive competitor analysis. Start by understanding the user's competitive intelligence needs and strategic objectives. Help them identify and prioritize competitors before diving into detailed analysis.
    sections:
      - id: analysis-purpose
        title: Analysis Purpose
        instruction: |
          Define the primary purpose:
          - New market entry assessment
          - Product positioning strategy
          - Feature gap analysis
          - Pricing strategy development
          - Partnership/acquisition targets
          - Competitive threat assessment
      - id: competitor-categories
        title: Competitor Categories Analyzed
        instruction: |
          List categories included:
          - Direct Competitors: Same product/service, same target market
          - Indirect Competitors: Different product, same need/problem
          - Potential Competitors: Could enter market easily
          - Substitute Products: Alternative solutions
          - Aspirational Competitors: Best-in-class examples
      - id: research-methodology
        title: Research Methodology
        instruction: |
          Describe approach:
          - Information sources used
          - Analysis timeframe
          - Confidence levels
          - Limitations

  - id: competitive-landscape
    title: Competitive Landscape Overview
    sections:
      - id: market-structure
        title: Market Structure
        instruction: |
          Describe the competitive environment:
          - Number of active competitors
          - Market concentration (fragmented/consolidated)
          - Competitive dynamics
          - Recent market entries/exits
      - id: prioritization-matrix
        title: Competitor Prioritization Matrix
        instruction: |
          Help categorize competitors by market share and strategic threat level

          Create a 2x2 matrix:
          - Priority 1 (Core Competitors): High Market Share + High Threat
          - Priority 2 (Emerging Threats): Low Market Share + High Threat
          - Priority 3 (Established Players): High Market Share + Low Threat
          - Priority 4 (Monitor Only): Low Market Share + Low Threat

  - id: competitor-profiles
    title: Individual Competitor Profiles
    instruction: Create detailed profiles for each Priority 1 and Priority 2 competitor. For Priority 3 and 4, create condensed profiles.
    repeatable: true
    sections:
      - id: competitor
        title: "{{competitor_name}} - Priority {{priority_level}}"
        sections:
          - id: company-overview
            title: Company Overview
            template: |
              - **Founded:** {{year_founders}}
              - **Headquarters:** {{location}}
              - **Company Size:** {{employees_revenue}}
              - **Funding:** {{total_raised_investors}}
              - **Leadership:** {{key_executives}}
          - id: business-model
            title: Business Model & Strategy
            template: |
              - **Revenue Model:** {{revenue_model}}
              - **Target Market:** {{customer_segments}}
              - **Value Proposition:** {{value_promise}}
              - **Go-to-Market Strategy:** {{gtm_approach}}
              - **Strategic Focus:** {{current_priorities}}
          - id: product-analysis
            title: Product/Service Analysis
            template: |
              - **Core Offerings:** {{main_products}}
              - **Key Features:** {{standout_capabilities}}
              - **User Experience:** {{ux_assessment}}
              - **Technology Stack:** {{tech_stack}}
              - **Pricing:** {{pricing_model}}
          - id: strengths-weaknesses
            title: Strengths & Weaknesses
            sections:
              - id: strengths
                title: Strengths
                type: bullet-list
                template: "- {{strength}}"
              - id: weaknesses
                title: Weaknesses
                type: bullet-list
                template: "- {{weakness}}"
          - id: market-position
            title: Market Position & Performance
            template: |
              - **Market Share:** {{market_share_estimate}}
              - **Customer Base:** {{customer_size_notables}}
              - **Growth Trajectory:** {{growth_trend}}
              - **Recent Developments:** {{key_news}}

  - id: comparative-analysis
    title: Comparative Analysis
    sections:
      - id: feature-comparison
        title: Feature Comparison Matrix
        instruction: Create a detailed comparison table of key features across competitors
        type: table
        columns:
          [
            "Feature Category",
            "{{your_company}}",
            "{{competitor_1}}",
            "{{competitor_2}}",
            "{{competitor_3}}",
          ]
        rows:
          - category: "Core Functionality"
            items:
              - ["Feature A", "{{status}}", "{{status}}", "{{status}}", "{{status}}"]
              - ["Feature B", "{{status}}", "{{status}}", "{{status}}", "{{status}}"]
          - category: "User Experience"
            items:
              - ["Mobile App", "{{rating}}", "{{rating}}", "{{rating}}", "{{rating}}"]
              - ["Onboarding Time", "{{time}}", "{{time}}", "{{time}}", "{{time}}"]
          - category: "Integration & Ecosystem"
            items:
              - [
                  "API Availability",
                  "{{availability}}",
                  "{{availability}}",
                  "{{availability}}",
                  "{{availability}}",
                ]
              - ["Third-party Integrations", "{{number}}", "{{number}}", "{{number}}", "{{number}}"]
          - category: "Pricing & Plans"
            items:
              - ["Starting Price", "{{price}}", "{{price}}", "{{price}}", "{{price}}"]
              - ["Free Tier", "{{yes_no}}", "{{yes_no}}", "{{yes_no}}", "{{yes_no}}"]
      - id: swot-comparison
        title: SWOT Comparison
        instruction: Create SWOT analysis for your solution vs. top competitors
        sections:
          - id: your-solution
            title: Your Solution
            template: |
              - **Strengths:** {{strengths}}
              - **Weaknesses:** {{weaknesses}}
              - **Opportunities:** {{opportunities}}
              - **Threats:** {{threats}}
          - id: vs-competitor
            title: "vs. {{main_competitor}}"
            template: |
              - **Competitive Advantages:** {{your_advantages}}
              - **Competitive Disadvantages:** {{their_advantages}}
              - **Differentiation Opportunities:** {{differentiation}}
      - id: positioning-map
        title: Positioning Map
        instruction: |
          Describe competitor positions on key dimensions

          Create a positioning description using 2 key dimensions relevant to the market, such as:
          - Price vs. Features
          - Ease of Use vs. Power
          - Specialization vs. Breadth
          - Self-Serve vs. High-Touch

  - id: strategic-analysis
    title: Strategic Analysis
    sections:
      - id: competitive-advantages
        title: Competitive Advantages Assessment
        sections:
          - id: sustainable-advantages
            title: Sustainable Advantages
            instruction: |
              Identify moats and defensible positions:
              - Network effects
              - Switching costs
              - Brand strength
              - Technology barriers
              - Regulatory advantages
          - id: vulnerable-points
            title: Vulnerable Points
            instruction: |
              Where competitors could be challenged:
              - Weak customer segments
              - Missing features
              - Poor user experience
              - High prices
              - Limited geographic presence
      - id: blue-ocean
        title: Blue Ocean Opportunities
        instruction: |
          Identify uncontested market spaces

          List opportunities to create new market space:
          - Underserved segments
          - Unaddressed use cases
          - New business models
          - Geographic expansion
          - Different value propositions

  - id: strategic-recommendations
    title: Strategic Recommendations
    sections:
      - id: differentiation-strategy
        title: Differentiation Strategy
        instruction: |
          How to position against competitors:
          - Unique value propositions to emphasize
          - Features to prioritize
          - Segments to target
          - Messaging and positioning
      - id: competitive-response
        title: Competitive Response Planning
        sections:
          - id: offensive-strategies
            title: Offensive Strategies
            instruction: |
              How to gain market share:
              - Target competitor weaknesses
              - Win competitive deals
              - Capture their customers
          - id: defensive-strategies
            title: Defensive Strategies
            instruction: |
              How to protect your position:
              - Strengthen vulnerable areas
              - Build switching costs
              - Deepen customer relationships
      - id: partnership-ecosystem
        title: Partnership & Ecosystem Strategy
        instruction: |
          Potential collaboration opportunities:
          - Complementary players
          - Channel partners
          - Technology integrations
          - Strategic alliances

  - id: monitoring-plan
    title: Monitoring & Intelligence Plan
    sections:
      - id: key-competitors
        title: Key Competitors to Track
        instruction: Priority list with rationale
      - id: monitoring-metrics
        title: Monitoring Metrics
        instruction: |
          What to track:
          - Product updates
          - Pricing changes
          - Customer wins/losses
          - Funding/M&A activity
          - Market messaging
      - id: intelligence-sources
        title: Intelligence Sources
        instruction: |
          Where to gather ongoing intelligence:
          - Company websites/blogs
          - Customer reviews
          - Industry reports
          - Social media
          - Patent filings
      - id: update-cadence
        title: Update Cadence
        instruction: |
          Recommended review schedule:
          - Weekly: {{weekly_items}}
          - Monthly: {{monthly_items}}
          - Quarterly: {{quarterly_analysis}}